Rivera’s Construction
Project: Dr. Jason Black - Rivera’s General Construction – Brand Overhaul and Website Development
Challenge: Rivera’s General Construction, despite its decades of experience and exceptional roofing services, lacked a cohesive brand identity and had no centralized digital presence. The absence of a website, consistent visuals, and messaging made it difficult for potential clients to engage with the company or understand the full scope of its commercial and residential expertise.
Solution: We led a complete branding and digital transformation, starting with a clean, professional visual identity that reflects Rivera’s emphasis on quality, reliability, and performance. From logo creation to typography, color palette, and tone of voice—we aligned every element with their core mission. The newly launched website now showcases their services clearly, highlights certifications, and offers intuitive navigation for both commercial and residential clients. We also implemented mobile responsiveness, SEO-friendly structure, and integrated direct contact options (including a text feature) to improve user engagement and conversion.
Raising the Roof on Rivera’s Brand
At Cromatica, we elevated Rivera’s General Construction with a brand identity that speaks to strength, precision, and trust—core values at the heart of their roofing expertise.
The new branding features a clean, bold aesthetic with a professional color palette and a refined logo that communicates durability and confidence. The website was built from the ground up to reflect Rivera’s commercial focus, while remaining accessible to residential clients—combining clarity, visual impact, and intuitive navigation.
From messaging to design, every detail reinforces Rivera’s reputation as a trusted, experienced roofing partner across Texas and beyond.
