Bellas Investments
Project: Bellas Investment – Brand Identity Overhaul
Challenge:
Bellas Investment needed a refreshed brand that reflected both its professional presence in the real estate and investment space and the cultural heritage of its ownership. The original logo lacked distinction, using generic typography and visuals that failed to stand out from other firms. There was a desire to present a stronger identity rooted in legacy, growth, and trust—while still maintaining a clean, modern look suitable for a competitive market.
Solution:
We led a complete rebrand focused on elevating the company's visual identity through clarity, symbolism, and cultural connection. The new logo features a confident wordmark with bold letterforms and upward-pointing double Ls, symbolizing growth in investments. A stylized female figure inspired by classical sculpture and hacienda aesthetics was introduced to honor the owner’s heritage. The color palette shifted to warm, earthy tones that reinforce the brand’s grounded and trustworthy character. The result is a distinctive, professional identity system that communicates elegance, stability, and ambition—positioning Bellas Investment as both modern and timeless
Climbing Higher with Bellas Investment
At Cromatica, we reimagined Bellas Investment with a refined identity rooted in heritage and driven by growth.
The new branding features a bold wordmark with upward-reaching double Ls to symbolize progress in investments, paired with a classical female figure that honors the owner's cultural background. Earthy tones were carefully chosen to reflect warmth, stability, and connection to the land—setting Bellas apart from the typical corporate coldness found in the industry.
Every element, from typography to iconography, was designed to stand out while remaining elegant and professional. The result is a timeless yet modern identity that positions Bellas Investment as a confident, trusted presence in the real estate and investment space.
