When a Summer Camp Has a Brand Voice.
Client:
Harmony Public Schools — South Texas
Scope:
Branding Revitalization, Content Creation
Deliverables:
Flyers, Posters, Banners, Billboard, Social, Print, Video, Campus Signup Series
Partner:
Bloomberg Philanthropies
The Campaign
Summer Boost is Harmony Public Schools' annual STEM camp across South Texas campuses, giving students hands-on science, technology, engineering, and math experience every summer. Sponsored by Bloomberg Philanthropies, the camp brings real learning opportunities to students who might not otherwise have access to them. Cromatica runs the campaign each year, creating every piece of content needed to get students signed up, from highway billboards to video and social posts on their phones. Each year builds on the last, giving Summer Boost a consistent brand presence that students and families recognize before they even read the date.
The Brand
Summer Boost needed to feel like something students actually wanted to be part of. Every brand decision, from the typography to the color to the shapes, was built to be loud enough for a billboard and fast enough for a phone screen. Here's how the system came together.
Logo
The Summer Boost wordmark is the brand. Bold, stacked display type with the atom icon anchoring the mark. Built to hit fast at any size.
Logo Animation
The mark doesn't just sit still. An animated version of the logo was created for video and digital use, giving the brand energy in motion that matches the camp's own.
Brand Elements
Summer Boost needed to feel like something students actually wanted to be part of. Every brand decision, from the typography to the color to the shapes, was built to be loud enough for a billboard and fast enough for a phone screen. Here's how the system came together.
Color
The palette had to work for both Harmony and Summer Boost without being owned by either. A happy middle ground that lets the campaign stand on its own while staying connected to both brands. High contrast, high energy, built to work across print, digital, and outdoor.
The Work
Every piece had to work hard and move fast. Social posts, video, posters, flyers, banners, and a billboard, all designed to reach students and families where they already are and get them to sign up before the deadline. Real student photography keeps it grounded and the campaign feeling like it belongs to the community it's talking to.
