The Better Campaign
Client:
Methods
Scope:
Campaign Strategy, Video Direction, Newsletter Copy, Website Copy
Year:
2026
Overview
Methods had a new brand. It needed a campaign to match. I led the creative direction from concept through execution, building a three-pillar campaign designed to expand the audience without losing the identity the rebrand had just established.
The Campaign
Now that Methods had a new brand, it needed a new campaign launch. The old approach was too narrow: targeting only leaders meant only leaders were buying, and one seat at a time wasn't enough to sustain the platform. The fix wasn't to abandon the leadership audience. It was to build around it.
We expanded the campaign into three distinct pillars, each speaking to a different buyer with a different tension and a different entry point into Methods. Leaders, teams, and individuals. Each one had its own motivating line, its own 30-second video, its own newsletter, and its own course pairing. But all three shared the same structure, the same brand close, and the same master slogan.
Better Self. Better Teams. Better Leaders.
The campaign wasn't just a rebrand announcement. It was a repositioning of who Methods was built for.
The Newsletters
The newsletters led with a question. Out of sync? Unsure? Need change? Each one named a real tension and immediately offered a way forward. The copy pushed readers to the Methods questionnaire so the platform could meet them where they actually were, whether that was leadership, team performance, or personal growth.
The Right Course for the Right Audience
Each newsletter pillar was paired with courses that matched its audience. A leader navigating difficult decisions got served different courses than someone looking to grow personally or a manager trying to align a team. The course showcase wasn't random. It reinforced the message the reader already responded to, keeping the experience relevant from the subject line through the courses they were invited to.
BETTER SELF
BETTER TEAMS
BETTER LEADERS
