Methods Rebrand & Campaign

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Methods Rebrand & Campaign
Better Leaders. Better Teams. Better Self.

Overview

Led the full rebrand of Methods, transforming it from an inconsistent learning platform into a structured, scalable system for leadership development.

Directed and executed across brand, product, and marketing to ensure a unified experience at every level.

Visual Suggestion: Subtle collage of website, courses, and social to show full ecosystem

Role & Contributions

Owned the end-to-end creative direction and execution across:

  • Brand identity and full brand system

  • Logo redesign and logo animation

  • Website design and user experience

  • Course visual systems and structure

  • Marketing launch campaigns

  • Social media and promotional content

  • Email newsletters and communication design

  • Iconography and achievement badge system

Scope covered both external marketing and internal product experience.

The Problem

The brand lacked direction and consistency.

  • Initially too rigid with heavy constraints

  • Then became too loose and lost identity

  • Inconsistent across marketing, product, and courses

The result was a fragmented experience across all touchpoints.

Visual Suggestion: Split layout showing rigid vs loose design styles or before/after contrast

Brand Redesign

Rebuilt the brand system to find a balance between structure and flexibility.

  • Created a scalable design system across all platforms

  • Defined clear rules for typography, color, and layout

  • Introduced a premium, minimal visual direction

  • Ensured consistency across website, social, and product

Result: A cohesive brand that works across the entire organization

Visual Suggestion: Grid of typography, color system, UI components, and layout examples

Brand Architecture

Redefined how the brand operates at different levels.

  • Methods positioned as the top-level brand

  • Courses designed as sub-brands with their own identity

  • Built a system where courses feel unique but still connected

Result: Clear hierarchy without sacrificing flexibility or creativity

Visual Suggestion: Simple hierarchy diagram with Methods at top and course cards below

Logo & Visual System

Modernized the identity while respecting its foundation.

  • Redesigned the logo to be scalable and digital-first

  • Developed multiple logo variations for different environments

  • Established the gold gradient as a core brand element

  • Created supporting layout elements such as gradient bars and overlays

Result: A recognizable, premium identity across all touchpoints

Visual Suggestion: Logo variations, large “M” lettermark, gradient usage, and brand elements

Icons & Achievement System

Extended the brand into the product experience.

  • Designed a custom icon system for navigation and structure

  • Created achievement badges to support engagement and progress

Result: The brand becomes part of the user experience, not just visuals

Visual Suggestion: Icon grid and badge system mockups

Launch & Execution

Led the rollout across all major touchpoints.

  • Website and landing pages

  • Marketing launch campaigns

  • Social media rollout

  • Email newsletters

  • Course environments and internal systems

Result: A unified experience from first impression to course completion

Visual Suggestion: Multi-device mockups including website, social posts, and course UI

Positioning

Shifted Methods from a content platform to a system for growth.

Better Leaders. Better Teams. Better Self.

Visual Suggestion: Large typography with minimal design and gold accent

Impact

  • Aligned brand across all departments

  • Created a scalable system for future growth

  • Elevated perception to a premium leadership platform

Visual Suggestion: Clean before vs after comparison or minimal typography section